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James Ross Jewellers

Family jeweller with over 100 years of history

Jeweller Brighton

4 Weeks

To first online sale in 100+ years

Services Used

Platform

eCommerce Website

Photography

Admin Services

SEO & Digital Marketing

Payment Processing

James Ross Jewellers shop front in Brighton

The Business

James Ross Jewellers has been part of Brighton life for more than a century. The Ross family's connection to the jewellery trade stretches back to Birmingham's Jewellery Quarter, and James's grandfather established the repair business that still serves shops across Sussex today. James brings four generations of accumulated knowledge to every customer conversation.

At James Ross, buying a piece of jewellery or a watch is understood for what it really is – a reflection of who you are and what someone means to you. That philosophy has built a loyal following. But running a beloved, craft-led business on pen, paper and personal knowledge was beginning to hold back what the business could become.

4 Weeks

To first ever online sale

100+ Years

of history, now trading online

↑↑↑

Phenomenal SEO traffic growth

Full Picture

of business value and customer data

How Stockbox Helped

Stockbox gave James Ross Jewellers the digital foundation the business needed. The Stockbox platform replaced the stock book from day one, giving James a live, searchable record of every item, every customer and every sale. For the first time, the data was all there – what was selling, who was buying, and what the business genuinely looked like beyond a handwritten ledger.

A beautifully designed Stockbox e-commerce website launched alongside the platform, properly reflecting the heritage and character of the brand and fully ready to take online orders straight away.

Knowing that James and his small team had neither the bandwidth nor the background to take on the digital side alone, the Stockbox photography and admin services stepped in. Products were professionally photographed and uploaded to the site – removing the single biggest practical barrier between a jeweller's stock room and a customer's screen.

The Stockbox SEO team built James Ross Jewellers' organic presence from the ground up. Traffic has grown phenomenally as the strategy has taken hold. A specialist merchant account through Stockbox's payment processing partnerships means James can now take secure online payments at a competitive rate – a capability the business had never had before.

The results came faster than anyone anticipated. Within four weeks of going live, James Ross Jewellers made their first ever online sale. In more than a hundred years of trading, it was a genuine first.

“

My family has been in this business for over a hundred years, but we had never sold a single thing online. Within a month of launching with Stockbox, we had our first online order. The team handled everything – the photography, the website, the setup – because honestly, I would not have known where to begin. Now I have a system that tells me exactly what I have, who my customers are, and how the business is really performing. For the first time, I feel like I can see the whole picture.

”

James Ross James Ross Jewellers, Brighton

Ready to see how it works for your shop?

Join jewellers and watch dealers across the UK who run their business with Stockbox.

Book a Demo 020 4629 3701